The CRM software marketing module consists of campaign management tools to plan, execute, track and analyze marketing programs. CRM software can deliver targeted marketing campaigns to select customers or prospects, track leads at every stage of the process, use mass assign to quickly update large amounts of data and much more.
Use CRM software to define groups of customers or prospects based on specific criteria from any field in the database. Or use the CRM application to instantly move results to third-party applications such as Microsoft Word or Excel, mass assign actions or kick off an email campaign. Create unlimited number of queries and assign to user groups or designate contacts to an unlimited number of campaigns and track results. Delivering targeted campaigns to select customers or prospects couldn’t be easier.
Once a campaign is complete, use the CRM software to track results, analyze the data with reporting tools and forecast sales to determine things like cost per lead, cost per opportunity, number of sales, total amount sold per campaign and more. Or build automated events that can be triggered based on the rules that are defined. CRM software can identify which marketing efforts are boosting business and which ones aren’t paying off.
CRM software’s bi-directional email integration also helps makes life simple. All interactions can be stored in the database so there is no need to search through email folders. Use email to send an HTML email to a large number of people using the mass assign function, all while managing the email responses seamlessly between both applications.
Marketing with CRM software gives you the power to take control of data. Search any data and pinpoint the exact audience you want to reach. Executing all sorts of campaigns – email blast, broadcast fax, and direct mail campaigns – takes only a matter of minutes. Run extensive queries mining the exact customer and prospect data you need with the CRM marketing feature. Manage lead sources, areas of interest and campaigns associated with specific prospects and customers. Marketing with CRM software can be done quickly and easily, by simply developing marketing messages, delivering them and tracking them.
