Oncontact CRM Marketing
Oncontact CRM allows you to search any data, letting you pinpoint the exact audience you want to reach. You can then execute all sorts of campaigns—blast email, broadcast fax and direct mail campaigns—in a matter of minutes.
The CRM application also allows you to run extensive queries mining the exact customer and prospect data you need with our marketing and call center features. The CRM software uses query results to generate reports that help plan campaigns as well as evaluate the results of past campaigns. The CRM marketing module also manages lead sources, areas of interest and campaigns associated with specific prospects and customers to identify which marketing efforts are boosting business and which ones aren't paying off.
With Oncontact CRM, you can:
- Construct searches on any field or database
- Create an unlimited number of queries and assign to user groups
- Use mass assign to quickly update large amounts of data
- Use Oncontact CRM Import Tool to quickly bring records into the database
- Designate contacts to an unlimited number of campaigns and track results
- Deliver targeted marketing campaigns to select customers or prospects
- Integrate with Microsoft Word for mail merges
- Integrate with Microsoft Outlook, Lotus Notes or GroupWise for email management
- Create HTML email campaigns
- Analyze your data with industry standard reporting tools (e.g. Crystal Reports)
- Track campaign budgets and cost per lead
- Create marketing reports to examine a campaign's effectiveness
- Automate standard sales and marketing tasks
- Secure the data to which your users have access
- Export and analyze data with Microsoft Excel
- Track leads at every stage of the sales process
- Track all campaign activities in one location
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