Your CRM and Creative Writing
Your CRM (Customer Relationship Management) software data and creative writing may not have much to do with each other on the surface. In one your process and store data, the other you create the data using seemingly random words and ideas. It may seem like completely opposite worlds, but when you review in a little more detail, some clear patterns emerge that the two share. When these similarities are both executed well, it breeds success and greatness. Let’s take a closer look at what these two have in common and how they lead to success.
1: The more options, the merrier.
When using a CRM to track sales, prospects, and potential leads, the more data you have the better. It makes your pool of potential leads bigger and that can lead to more sales. This assumes you store the data properly and make good use from a marketing perspective. Writers face a similar situation. They have a large pool of words and ideas that they can take from potential use to direct use. They need to be able to cipher through all their options and make the best choice to contribute to their final product.
2: It is important to categorize variety properly.
You may use your CRM strictly for your sales prospects, but the company as whole uses it for customer services and marketing too. In doing so, you need to properly label different contacts and companies so that there is no confusion among employees as to who should be dealing with whom. Using properly categorization keeps everyone on the same page and allows them to hit max efficiency. Writers pull from the same idea. They need to stick to their overall themes and qualities throughout the book to make it unified and tie it together. Keeping it united and progressive makes for a much better quality work.
3: There will be constant change in the data.
On a day to basis, as you speak to companies and contacts, you will be updating your CRM. Prospects turn to sales, leads turn to prospects, and new leads enter in while former customers go on the way out. It is important that the change Is updated live in the CRM and that everyone is able to see it and stay up to date. An author uses this same change in their revisions, whether they do it themselves or seek outside review as well. Each new draft should make the work a little better each time, leading to the best possible outcome, ideally.
4: The final output is most important.
At the end of the day, you want your CRM software to help you produce more sales. They will be better able to help you manage account and take your company to better levels. Ultimately, this is the goal everyone should strive for. This is the exact same for a writer. They can write and review all day long, but every writer will tell you, they want the final product to be great. There really is no point to having a good first draft and a bad final draft.