Friday, March 08, 2013
CRM solutions are designed for sales, marketing, customer service departments and management. CRM applications help management measure and manage the effectiveness of internal processes and view reports. Managers spend a good portion of their time studying dashboards that identify sales opportunities, deal stages, and close rates daily, weekly, monthly or quarterly. With CRM software, your pipleine will be clear and everyone will know what to expect quarter-end.
These performance metrics can also be evaluated by individual, group, or region. Additionally, as companies get more adept at bringing together customer information from various areas, including sales, customer service, accounting and the supply chain, the job of the sales manager will become more comprehensive.
By gaining better visibility into other departments, a sales manager will become more of a facilitator, removing internal bottlenecks that crop up or quickly notifying all stakeholders when a change is introduced.