Wednesday, May 07, 2008
Leading experts indicate that CRM is driving the wireless market from field service to sales.
Wireless CRM is reaching all time high in 2008. The first to utilize wireless are insurance and finance companies, those who already have large continual field service operations such as package delivery companies or technology vendors with large on-site technical support teams.
CRM software vendors are meeting this demand and providing support for field sales and service personnel.
Thursday, May 01, 2008
When asked who uses CRM software, recent polls suggest that most companies report sales and marketing areas using CRM software more than any other areas in a company; just over 33 percent.
Almost a quarter of the companies polled (just over 22 percent) identified sales and a few other departments. Just over 25 percent said CRM software is used by the entire organization. To reap the full benefits of CRM software, the entire organization must be on board.
When asked who's driving the implementation, 44 percent of companies polled replied with a sales-focused executive. A marketing executive was the driver in 21 percent, and an IT exectuive in almost 15 percent. Only 18% of the respondents answered by identifying the CEO as the driver.
Regardless of how these companies answered, CRM is working for these companies no matter how it was implemented.