Friday, October 14, 2011
Easily gathering information from a CRM database to complete a marketing campaign can seem daunting. However, CRM solutions can make this task easy. CRM solutions allow users to run searches, track, analyze and measure the success of marketing campaigns
CRM systems can run searches on any combination or type of data in order to pinpoint the exact audience. Designated contacts can be on multiple lists. When the audience is selected, all sorts of campaigns - direct mail, email, call centers - can be run in a matter of minutes. A test campaign is a good idea to determine the response rate before putting in the effort and cost of a full campaign.
With the help of a CRM solution, customer service within the organization can improve. Marketing campaigns can help keep customers aware of sales, upgrades, future plans and more. Tracking the results from the campaign is important to determine if the campaign was a success by learning the cost per lead, cost per opportunity, number of sales, total amount sold per campaign and much more.
With the proper CRM solution, organizations have the power to take control of data, develop the marketing message and track it easily while keeping their costs in line.
Friday, October 07, 2011
A hosted CRM application is designed to help sales, marketing and customer service departments exceed their expectations in an easy-to-use, productivity driven environment. Your contacts will be impressed with quick, in-depth responses from initial customer contact to long after the sale is made.
A hosted application should be easy to shape to your individual needs. Search for a CRM application that can easily customize fields, tabs, screens while being user friendly.
A hosted CRM application is housed on a remote server at an ASP (application services provider) location. The hosted CRM provider is responsible for assuring 24/7 user access, 365 days per year, all software upgrades, live chat services and more. Your CRM database is also protected with fail-safe backups.
Hosted CRM offers the features, flexibility, customization and budget-friendly product that you’ve been looking for. From installation, compatibility, and performance to scalability, upgrades, support and on-line chat, h
osted CRM provides a complete solution.
Monday, October 03, 2011
CRM software can help organizations stay in touch with customers, keep them organized and provide them with the essential data they need to be productive.
Use the CRM solution to view a complete history of each contact, create reoccurring activities, view opportunities, sales and support cases, tailor the system to capture the exact data you need and much more. Account management also displays the relationship that exists between a company and any other contact in your database to allow any member of the organization to add comments to each activity that occurs.
Getting the entire organization involved in CRM software helps sustain and build upon every business relationship. Each individual CRM user should be required to add comments to the CRM solution to track each activity.
Salespeople will use the CRM solution to track active meetings, phone calls and the interest levels of prospects which in turn will make them a more productive and profitable department within the organization.
Management can quickly run the CRM reports to get an accurate view of what is happening with the sales department, prospects and customers.
Meanwhile, prospects and clients will be impressed by the quick, accurate, in-depth responses each time a contact is made to the organization which is essential in today’s competitive environment.