Wednesday, November 25, 2009
Getting used to a CRM solution in the workplace may take a little time, but once everyone in the organzation begins to use it daily it becomes second nature and your customers will be impressed. A CRM software application that is used properly will assist employees, customers and prospects. Using a CRM solution properly includes recording activities, delivering sales or services to customers, shipping products, negotiating with suppliers and partners, and resolving support cases.
Your CRM software can help you connect information from different teams. It will also help you empower people to perform with good productivity, maintain profitable relationships and satisfy customers and prospects.
You can use CRM software that extends and complements your other accounting systems and inventory application. With the power of the CRM software, you can reduce barriers to productivity and efficiency, and help your business deliver what customers require. By integrating CRM software, you can efficiently control your business events and generate the results you are aiming for.
Friday, November 20, 2009
When you are selling your product or service, customers expect you to know something about what you sell. If you really can't answer a customer's questions, instead of saying, "I don't know," adding four essential words to the sentence, 'but, I'll find out' will make a huge difference. Using a CRM solution to build a knowledge base of answer will help provide consistent answers in the future.
Listening to customers is one of the most important things you can do to make them want to buy more. Actions speak louder than words. When you jump in with a solution or comment before a customer has finished explaining his or her problem or questions, that's being pushy. There are no dumb questions only dumb answers. When you rudely or insensitively cut off, put down or demean customers for having a confused or wrong idea, you slam the door in their face. Every customer is an individual who deserves to be treated with courtesy and respect. Your attitudes show in ways you may never even suspect.
The purpose of serving customers well is to convince them to come back again and again. The easiest way to discourage that is t o make it clear in words or actions that they're an inconvenience in your day that you'd just as soon be rid of once and for all. Thanking customers for their patronage and loyalty builds a relationship that can grow and mature. Respect your customer's time and you'll find they respect you in return.
Friday, November 13, 2009
Using your CRM solution to help provide excellent customer service in a competitive market, is a smart idea.
Research suggests it costs 5 times as much to acquire a new customer as it does to keep an old one. A CRM solution can make keeping happy customers an easy task.
Once you have your CRM solution ready, think about your product and service offerings. Review your CRM activities to determine which accounts need follow-up calls, upsell or sale reminders.
Take a close look at your competitors. What differentiates you from your competitors. What ateas do you excell? What areas do you need to show improvement? Generate a list of ideas that you feel would differentiate or set you apart from other sellers and competitors. Keep in mind that offering the lowest price or free shipping is not necessarily the answer to providing stellar customer service. Listening to client concerns and responding appropriately is the key to exceptional customer service.
Take a good look at your ideas. Which ideas are doable? If it isn't an idea that can be done all the time then it isn't worth implementing. Ensure that your ideas are realistic and will create results.
Implement an idea and stick to it. Educate your clients and prospects so they know that you are doing it. Record all contacts and activities in your CRM software application. All your literature and advertisements should reflect that you are providing something as part of your campaign. Brand it, so people know what to expect when they make the decision to work with your organization.
Providing stellar customer service and using CRM software should be a part of your business, everyday. By successfully taking care of others, you will find you will quickly have a business that continues to grow without considerable effort. Keep in mind there is truth to the statement that "the customer is always right", so don't forget it in your daily interactions and you'll reap the rewards!
Friday, November 06, 2009
It is essential that you learn to set yourself apart from your competitors in order to be successful. By making some simple changes including the use of CRM software, you can achieve this quickly.
When a client comes to visit, keep in mind that long presentations aren't going to win anyone over. Keep to an agenda for your meeting, refer to your CRM software notes that you have gathered and ensure that the customer's objectives are part of it. Make the customer feel special. You should know your client's personality and what is important to them based on your CRM solution notes, so prepare ahead of time for the meeting.
Asking if they would like to see your facilities is better than assuming. Some may not see as much value in a tour where another client may have extra time available to do this. Make the entire company aware that a client is visiting. Your top staff must be available for the meeting and be sure that they are educated on what is important to the client based on your CRM notes, as well as what they dislike. The client should feel that the visit was a success and you should demonstrate that you are trying to help the client address their issues, hopefully by utilizing some of your products.
By studying your CRM notes and asking good questions and listening, the customer will be impressed by all of the effort you put into the meeting.