Friday, May 27, 2011
The CRM strategy applies to almost all organizations so each of them has the potential to increase revenue and reduce operating costs from using a CRM application. A CRM solution provides a 360-degree view of customer information for the entire company so all calls and inquiries are handled quickly.
Organizations use CRM solutions to build a database around its customers so that sales, marketing, customer service and management departments can access all the information and provide the best service possible.
Implementing a CRM software solution helps ensure superb customer service and allows the organization to respond to its customers needs immediately and with understanding.
Improved customer service, from using a CRM solution, motivates customers to return and earns a customers trust so they do more business with the organization.
CRM software allows a company to precisely target an audience and market to it. Running marketing reports will determine if the campaign was a success or if it needs to be altered.
Earning new customers is more successful because an organization can provide quicker more efficient responses to prospects.
Customer relationship management is an important business tool to identify new selling opportunities, collect vital customer data, develop better communication and customer retention skills as well as reviewing reports on an organizations success.
Friday, May 20, 2011
How do you determine if your company is ready to invest in a CRM project? CRM is a major undertaking. In order for your CRM project to be successful, you must be well prepared. Before your company kicks off a major CRM initiative, you'll need to do some research.
CRM software combines knowledge, people, technologies and processes to improve the way employees at all levels access and manage customer information, and interact with current customers and prospects. It helps promote a consistent company message which will improve your relationship with your customers and prospects. Finding the right one for your company requires a little research.
A CRM software will automate and enhance your key marketing, sales and service operations - not change them completely. Appoint a project manager to head the project from start to finish. You will need a lead on the CRM project in order for your CRM initiative to go as smoothly as you would like.
Make sure the CRM product you choose is user-friendly. Even if your exective team is ready for CRM, that doesn't necessarily mean that other employees are. Some CRM solutions can be customized also. Take that into factor if you have special requirements.
Get everyone on the same page before you begin your CRM initiative. Show end users the benefits of CRM software and help them understand how CRM will enable them to perform more effectively. This will encourage them to embrace the idea of CRM software.
Friday, May 13, 2011
Use your CRM solution to improve your sales, gain acceptance across your company and reduce failure.
CRM solutions can be finely tuned to optimize the timing of sales: The sales cycle can be customized to the individual customer so that you have the best chance of making the sale. The sales cycle is flexible to meet the needs and motivations of the individual customer.
Functions across your entire organization may be candidates for CRM: If you think about CRM from a broad viewpoint, you might consider much of the company under a CRM umbrella. If you want to take this high-level view, perhaps many of the functions in your company could be placed under CRM.
Resistance to CRM culture change can mean failure: Some CRM initiatives are not totally successful. Most culture change initiatives achieve only a fraction of the benefits that were originally proprosed. Take a long-term view and have strong executive support to have a successful CRM implementation.
Friday, May 06, 2011
CRM software helps companies retain customers. Customers do not like to feel like the sales agent is reading to them from a script. They want to feel important and that their relationship is valued. Use CRM software to empower the sales department to deliver on a successful customer experience. Focus on the people, process and CRM tool.
Create customer programs (acquisition,growth and retention). Customer retentions should be a guiding principle to move your customers through the lifecycle to maximize their value. Pay attention to wait times, offers, education on new products cross-sell, etc. This can all be tracked in a CRM solution.
Collect and use the data, from the CRM software, on each customer interaction to identify behaviors and attitudes. It will help you monitor the customer experience and retain your customers.