Tuesday, July 29, 2008
To have a successful CRM implementation, employees motives, time and training are crucial.
Spot Check: Employees tend to be reluctant to adapt to new technology and resist the sales component of CRM software. Successful implementation of CRM software requires periodic spot checking of lead entries.
Make Time: It is critical to set aside time each week for using the technology. Regular use will reduce time and help users see the rewards of CRM software.
Get Trained: Learning the new tools in your CRM package is important. Be patient. In no time users will master the must-have tools of CRM software.
CRM software is necessary for any small business today. The more you know your customers and build a strong relationship, the greater your odds at winning your customers over.
Tuesday, July 22, 2008
Promote user adoption
Th successfully get value out of your CRM deployments, place a high priority on the usability of the software and training. Input is important, but not all suggestions should be immediately implemented.
Get your data in order
Data needs to be consistent and clean to get value out of your CRM deployment. Forward-thinking organizations are thinking proactively instead of performing after-the-fact data cleansing.
Ensuring CRM success requires knowing what success means. CRM projects need to be aligned with business goals and provide measures to track success. You should define metrics based on what's important to the customer and should stay with one-on-one phone surveys or focus groups.
Tuesday, July 15, 2008
CRM solutions help management measure and manage the effectiveness of internal processes. Managers spend a good portion of their time studying dashboards that identify sales opportunities, deal stages, and close rates daily, weekly, monthly or quarterly.
These performance metrics can also be evaluated by individual, group, or region. Additionally, as companies get more adept at bringing together customer information from various areas, including sales, customer service, accounting and the supply chain, the job of the sales manager will become more comprehensive.
By gaining better visibility into other departments, a sales manager will become more of a facilitator, removing internal bottlenecks that crop up or quickly notifying all stakeholders when a change is introduced.
Wednesday, July 09, 2008
There is a bright future ahead for CRM. Small and mid-sized organizations are finding new ways to communicate, operate and strategize to manage their customers and prospects.
CRM software can help in understanding a customer to direct sales and marketing activities. CRM software also improves customer satisfaction and retention.
Furthermore, CRM systems blend with operational and back-office systems to provide a seamless, real-time data environments.
CRM software is not only about servicing the customer better, but also servicing the customer in the best interests of the customer and the business itself.
Wednesday, July 02, 2008
Every company makes clients feel important during the sales cycle, but enhancing and building upon those relationships with CRM software is what sets companies apart.
With the customer service module from a CRM sofware application, you can:
- Offer superior customer service and increase the capacity of requests.
- Understand customer needs. Use reports to track common support issues and evaluate customer needs.
- Share information easily.
- Resolve support issues accurately and efficiently with a shared knowledge base of articles.
- Impress your customers with a consistent message that your entire organization delivers.
Offering flawless service is easy with CRM software.