Thursday, July 28, 2011
Managers depend on CRM solutions to help measure and manage the effectiveness of their internal processes. Managers spend a good portion of their time studying CRM dashboards that identify sales opportunities, deal stages, and close rates daily, weekly, monthly, or quarterly.
These CRM sales performance metrics can also be evaluated by individual, group, or region. Additionally, as companies get more adept at bringing together customer information from various areas, including sales, customer service, accounting and the supply chain, the job of the sales manager will become more comprehensive.
By gaining better visibility into other departments, a sales manager will become more of a facilitator, removing internal bottlenecks that crop up or quickly notifying all stakeholders when a change is introduced.
The sales people will more closely and accurately track active engagements and the interest levels of prospects with CRM reporting. Management will be able to quickly grasp the position of prospects in the sales cycle and provide assistance when needed. The pipleline will be clear and everyone will know what to expect come quarter-end. CRM solutions can help run your sales department better.
Thursday, July 21, 2011
Great service and customer relationships alone are not sufficient to be effective. You need to know your customers' preferences and have a solid understanding of which factors in your business relationship with your customers are most important.
Using a CRM solution to assist with customers and prospects is necessary. CRM is a strategy, not a project. CRM software can constantly be used to improve your company and satisfy your customers. CRM software creates a 360-degree view of every customer which allows you to know exactly what conversations have taken place, what was ordered and when, any product issues as well as notifying them of upcoming events or sales. The customer will appreciate the concern and in turn will be more satisified and dedicated.
Use a CRM application to improve your customer relationships and service.
Thursday, July 14, 2011
After implementing customer relationship management software, there are a few tips to make sure you get moving in the right direction to get the most out of your CRM solution.
Before you move any further, planning is needed. All users need to be on board with the CRM implementation. Get input and ideas from the whole team. Implementing a CRM application and only getting input from executives leaves out those who will be actually using the software. The users are the ones who can make it successful by entering the correct data and using it effectively.
Using a plan helps everyone know what step is next in the process and what is coming up for them in the process. Involving everyone in the planning process, pulls the team and the CRM project together.
Once the planning is complete, management needs to take time to train and lead their team to CRM success. There is a trickle down effect. If management doesn’t promote it than team managers won’t see the importance and then the reps that use it day in and day out won’t see the need to use it. Even those individuals, who prefer the ‘old’ way, need to use the CRM software application to its fullest potential. This type of discipline and commitment paves the way to success and data integrity.
Data integrity is extremely important with customer management systems. The CRM software applications open opportunity for sales to pursue new opportunities. Increased customer contact, timely follow up calls, automatic reminders and clean data will set a company and their customer relationship management solution towards success.
Thursday, July 07, 2011
Customers are vital to all businesses and managing your customers efficiently and effectively becomes critical. Customer relationship management (CRM) software such as a Hosted CRM solution provides the entire company with the tools to manage and help the existing customers as well as prospects.
Hosted CRM solutions are beneficial for companies with limited resources who require their customer relationship management software to be up and running quickly. Hosted CRM solutions offer the features, flexibility, customization and budget-friendly CRM application that you’ve been looking for. From installation, compatibility, and performance to scalability, upgrades, support and on-line chat. Many offer a trial period at no charge to test out the CRM solution before you buy.