Thursday, August 27, 2009
Today more than ever, a CRM solution needs to be versatile and powerful. Staying connected is essential in the workplace especially when team members travel out of the office. Using a Wireless CRM solution can provide unlimited access to critical business information while keep the team up-to-date with all accounts and imperative information.
A CRM product with wireless capability allows users to access all pertinent information including accounts, contacts, opportunities, meetings, tasks, call notes and support cases. From the road, users are able to create new opportunities, calendar events, to-do lists, email messages, new users, call reports and more from a mobile device.
If a prospect or customer calls, the sales rep can easily look up their account information making it easy to address the question or concern at that moment.
With all the information at user's fingertip, they are able to filter the amount and type of data that is stored and sort it by email, to-do list, date and much more from their mobile device...almost like they aren't out of the office.
A wireless CRM solution can be a useful part of your CRM initiative. Users can truly be accessible here, there and everywhere with the help of a Wireless CRM solution.
Thursday, August 20, 2009
Customizing a CRM solution to fit your company’s exact wants and needs is now easier than ever with the convenient drag-and-drop environments that are offered by many CRM providers. You can create the screens and business workflow to accomplish whatever you dream up for your company.
Many CRM solutions allow you to change screens as well as business logic to improve the efficiency of the organization. Incorporating workflow, events, screen prompts and logic can make an organization run smoother and more effectively. Use the CRM solution’s customization tools to create wizards, automatic email notifications, escalation rules and more.
You can also add, change or delete fields, boxes, toolbars and buttons in an easy-to-use drag and drop environment. Determine fonts, attributes, fields and text with a CRM solution to create the perfect CRM solution for you.
With the customizations in place, users can be guided through entering or updating required information so the data is always accurate. Support can receive an automatic alert when a specific event occurs. With the appropriate CRM solution, you can change and make different customizations as needed.
Using the CRM customization tools can allow you to create a powerful, easy-to-use CRM solution for your company that can be achieved quickly and easily with the proper CRM solution.
Wednesday, August 12, 2009
CRM software can help organizations stay in touch with customers, keep them organized and provide them with the essential data they need to be productive.
Use the CRM solution to view a complete history of each contact, create reoccurring activities, view opportunities, sales and support cases, tailor the system to capture the exact data you need and much more. Account management also displays the relationship that exists between a company and any other contact in your database to allow any member of the organization to add comments to each activity that occurs.
Getting the entire organization involved in CRM software helps sustain and build upon every business relationship. Each individual CRM user should be required to add comments to the CRM solution to track each activity.
Salespeople will use the CRM solution to track active meetings, phone calls and the interest levels of prospects which in turn will make them a more productive and profitable department within the organization.
Management can quickly run the CRM reports to get an accurate view of what is happening with the sales department, prospects and customers.
Meanwhile, prospects and clients will be impressed by the quick, accurate, in-depth responses each time a contact is made to the organization which is essential in today’s competitive environment.
Wednesday, August 05, 2009
Easily gathering information from a CRM database to complete a marketing campaign can seem daunting. However, CRM solutions can make this task easy. CRM solutions allow users to run searches, track, analyze and measure the success of marketing campaigns
CRM systems can run searches on any combination or type of data in order to pinpoint the exact audience. Designated contacts can be on multiple lists. When the audience is selected, all sorts of campaigns - direct mail, email, call centers - can be run in a matter of minutes. A test campaign is a good idea to determine the response rate before putting in the effort and cost of a full campaign.
With the help of a CRM solution, customer service within the organization can improve. Marketing campaigns can help keep customers aware of sales, upgrades, future plans and more. Tracking the results from the campaign is important to determine if the campaign was a success by learning the cost per lead, cost per opportunity, number of sales, total amount sold per campaign and much more.
With the proper CRM solution, organizations have the power to take control of data, develop the marketing message and track it easily while keeping their costs in line.