Thursday, August 19, 2010
Every company wants to get the most value and have guaranteed success out of their CRM application. Scheduling a little time to create a CRM plan is ideal to ensure everyone in the company knows what is expected out of them and the CRM solution.
User participation is very important to CRM project's success. It's imperative to involve CRM users from all user groups early in the process, so their needs are addressed. This helps to create goodwill and make them more likely to accept and use the system once it is in place. User adoption is necessary for a successful CRM initiative.
Having accurate data is a necessity as well. The data entered must be accurate and complete. So before a CRM software solution is implemented, consolidate and centralize all customer data. This will give users complete visibility into customer histories and activities, so they can perform more effectively.
A CRM solution can be the most beneficial tool within an organization if it is used properly.
Wednesday, August 18, 2010
Successfully managing customers and their relationships depends on how accurate the data is. It is important for all businesses, especially service oriented businesses, which depend on repeat customers, word of mouth and ongoing contracts.
Using a CRM software solution to manage and access data to help maintain a high quality service department is essential.
When a company is implementing their CRM application it is important to gather all the pertinent customer information that will be needed to seamlessly answer any customer inquiries. The CRM data can also be used to run queries to create reports or marketing campaigns. Having the correct data can be invaluable.
A list of customer service data is included below:
- Customer contact information
- Multiple contacts per account with contact info for each
- Multiple addresses per account
- Track and manage current service requests
- Record service history
- Equipment records
- Access records of inventory used and services performed
- Notes and details about contact with the customer
- Reminders for follow up calls, appointments
- Track leads and proposals
- Notify customers of changes, updates and new products
Studies show that it costs 8 times more to obtain a new customer than to keep an existing one. A good, complete CRM plan will make your business more profitable with satisfied customers that keep coming back.
Thursday, August 12, 2010
Using CRM software to get in better touch with your customers and prospects helps the organization get organized. It can help make sense of the vast amount of information that your representatives accumulate. Using CRM software can help you win sales opportunities like never before.
CRM software can create a complete biography of all the interactions that have taken place with a given customer or prospect as well as all of the information that you will need to sustain and build upon each relationship.
Prospects and clients will be thankful for the quick, in-depth responses that they receive from a company using a CRM application. Having a clear picture of all the essential data is extremely important in todays competitive environment.
Use a CRM solution to help achieve a winning sales environment and give your team the power to effectively manage opportunities.
Wednesday, August 04, 2010
CRM software helps companies gather information easily, targets the perfect audience, automates campaign results and much more.
Tracking all the interactions with customers and prospects, profiling them and servicing their accounts is much easier with a CRM solution in place.
CRM software allows companies to run searches on any combination of data that is stored in the CRM system. Pinpointing the exact audience companies want to reach helps execute all sorts of campaigns such as direct mail, email, call center and more.
Tracking and analyzing marketing campaigns helps companies determine cost per lead, cost per opportunity, number of sales, plus total amount sold per campaign.
Controlling your companies marketing data gives you the power to succeed while making sure delivering and tracking your marketing campaigns is quick and easy.