Thursday, August 18, 2011
CRM software can benefit your customers with better customer service and more accurate information, which in turn will benefit your company. Identify your customer segments and know who you want to serve. Use surveys or online comments to understand what the customer wants and prioritize.
To understand your customers, you need to know what they want and how they want it from you. Define customer experience goals as well as wants and needs. How should your customer feel? Identify important business interactions such as high volume and identify interactions that are important to the customer such as high involvement.
Many companies do not have a good connection with their customers. Use CRM software to develop a systematic approach to incorporate the needs of the customer. The key to developing a successful new customer experience is to develop a response to the customer need that is unique, compelling and adoptable.
Thursday, August 04, 2011
Use CRM software to stay on top of your competition and in touch with your customers by getting organized. Maintain a balance in your sales department by providing your team with the essential data they need to be productive and well organized.
Organize who's keeping track of what for each customer. CRM software helps keep track of roles, authorize access to data, and prevent marketing efforts from failing. With workflow automation tools, eliminate redundant tasks and provide control over various marketing tasks.
Manage your email communications with customers. Use your CRM system to automatically personalize emails your potential customers. Your CRM system can trigger specific outbound marketing efforts. The CRM system can also track cost per lead and cost per campaign to determine the success of each campaign.
Target customer segmentation. You can use CRM software to capture the complete marketing and purchasing history of prospects and customers, by providing insight into their behaviors and allowing future sales efforts to be tailored to their needs and preferences.