Friday, September 23, 2011
Your CRM requirements list is an important part of choosing your CRM solution.
Start with gathering a wish list of ideas from your sales, marketing, customer service departments, as well as your managment team. When you outline your needs and goals, translate those into a firm list of key criteria. It is better to have a step by step process than to except all of your CRM criteria to be accomplished at once. To identify your top CRM requirements, gather the insights into the expectations of your customers, your company, and the needs of your sales, marketing and service staff.
What are the primary business drivers?
You can most accurately discover and prioritize your CRM requirements by understanding what problems your are trying to solve, what processes you are trying to improve.
Who are your primary stakeholders?
Involving your core user base in project planning can help you more clearly determine your requirements. Knowing how the members of your sales, marketing and service teams interact with customers as well as the challenges they most often face help you map out the tools they'll need to perform their jobs more effectively.
What changes have clients requested, and which ones will have the most positive impact with them?
Remember that CRM is really all about gaining market share and improving satisfaction among your customer base.
What are the critical succss factors and how do they need to be measured?
The ability to analyze and assess the success or failure of a CRM initiative through the use of reports and dashboards is a must have on the CRM requirement list.
Do you anticipate any changes in the future?
Your CRM requirements should not only address your short-term needs, but your long-term plans as well.
Do you want a hosted or on-premise solution?
Hosted CRM solutions and on-premise CRM solutions are options for many companies. Determine which benefits your business for a CRM solution to grow into.
Friday, September 16, 2011
On-premise and hosted CRM solutions are proven cost-effective options for companies. Is an on-premise CRM solution right for you?
Depending on your company, on-premise CRM applications can offer a greater return on investment. On-premise CRM solutions are ideal for larger companies who may need extensive customization. The on-premise CRM solution supports industry-specific companies with specialized business needs more easily than hosted CRM solutions.
Also, when comparing on-premise and hosted CRM applications, think about your company's infrastructure as well as integrating with existing and new applications. Many challenges will be eliminated for businesses with complex infrastructures and other software integration by choosing an on-premise CRM solution vesus a hosted CRM application.
You have many options when choosing a CRM solution, make sure to review all the benefits on-premise and hosted CRM solutions can offer.
Friday, September 09, 2011
Any successful company will tell you that collaboration is key to staying competitive. Achieve a winning sales environment by giving your team the power to effectively manage opportunities with CRM software.
On-premise or in-house CRM software is a customer relationship management application that is housed at a client's location and managed by an IT department. The company is responsible for the updates, customizations, system administration and maintenance. The CRM vendor provides technical assistance and training.
A hosted or on-demand CRM solution provides a simple, fast and affordable way to take advantage of a powerful CRM solution for a company's sales, marketing and customer service departments. A CRM vendor provides all the updates, maintenance and storage of the CRM application. A company access the CRM application through a web browser.
Thursday, September 01, 2011
Easily gathering information from a CRM database to complete a marketing campaign can seem daunting. However, CRM solutions can make this task easy. CRM solutions allow users to run searches, track, analyze and measure the success of marketing campaigns
CRM systems can run searches on any combination or type of data in order to pinpoint the exact audience. Designated contacts can be on multiple lists. When the audience is selected, all sorts of campaigns - direct mail, email, call centers - can be run in a matter of minutes. A test campaign is a good idea to determine the response rate before putting in the effort and cost of a full campaign.
With the help of a CRM solution, customer service within the organization can improve. Marketing campaigns can help keep customers aware of sales, upgrades, future plans and more. Tracking the results from the campaign is important to determine if the campaign was a success by learning the cost per lead, cost per opportunity, number of sales, total amount sold per campaign and much more.
With the proper CRM solution, organizations have the power to take control of data, develop the marketing message and track it easily while keeping their costs in line.