CRM
What advanced CRM capabilities should I be looking out for in the future?
"Businesses and customers are becoming more tech savvy, relying heavily on mobile devices and interaction with different Web-based communities," answers Tim Vertz, director of business development for Oncontact Software. "As Web 2.0 technology evolves, one should expect to see more mashups - Web applications that combine data from more than one source into a single integrated tool - integrated into CRM Software. Mashups will create new possibilities, allowing one to use business data more efficiently."
Integration with Google Maps is one noteworthy mashup, Vertz continues. "This capability empowers users to automatically incorporated Google Maps into their CRM system to plot out the locations of all hot business leads via a mobile device," he says. "With this type of technology, users will build client relationships faster and more proficiently, resulting in increased sales and a higher ROI."
