4 Quick Ways to Generate Leads with CRM
Prospecting, the skill that all good salespeople need but few make the time to do. Being good at prospecting is part skill, and an even larger part effort. Without a sincere and dedicated effort and a good CRM tool in place it will not be successful.
Some very simple ways to generate leads quickly with CRM include:
1) Ask clients to introduce, not refer you to another colleague who can use your services. This builds instant credibility and will make the prospect more willing to hear what you do. The rapport building stage has already been set when this takes place. Use your CRM tool to keep track of these prospects.
2) Find a fit-If your product intertwines with that of another company, let them know. You can share contacts via Customer Relationship Management because your products help one another, they don’t compete. You can even have a partnered workshop where you can cross market to one another’s databases.
3) Revive old leads with your CRM system – new buyers could be in place, budgets increased and that tough decision maker may finally be ready to buy.
4) Create a “pull” effect-generate some type of activity, free giveaway, or idea that will keep them asking for more. A free teleseminar, free cd offer, or a sales tip of the day are just a few ideas.
By utilizing these methods in combination with your other prospecting approaches and Customer Relationship Management you should never have a dry pipeline. Remember, you should never stop coming up with new ways to find business. Prospecting is a critical component to your sales success. If you don’t put the effort in, the results will be obvious.
