With the rise of frustrations with CRM tools today, many organizations are faced with the dilemma of how to get a good grasp of what is going on out in the field. All too often we are faced with organizations that have spent thousands on a CRM application only to find that they expected sales to automatically increase. Unfortunately, they are DEAD WRONG. CRM stands for Customer Relationship Management. CRM’s are only as effective as the staff who enter the information.
Initially, CRM tools were designed to provide better customer support and keep track of interactions between the client and the customer.
The second goal of CRM’s is typically to improve customer service. Using CRM applications properly and entering in the correct information will improve sales.