“60 Seconds to Improved Sales……”
With the rise of frustrations with CRM tools today, many organizations are faced with the dilemma of how to get a good grasp of what is going on out in the field. All too often we are faced with organizations that have spent thousands on a CRM application only to find that they expected sales to automatically increase. Unfortunately, they are DEAD WRONG. CRM stands for Customer Relationship Management. CRM’s are only as effective as the staff who enter the information.
Initially, CRM tools were designed to provide better customer support and keep track of interactions between the client and the customer. However, unfortunately few sales staff have the motivation to enter this information. CSO study.
The second goal of CRM’s is typically to improve customer service, however few organizations have created a gauge of whether it has improved or not. Unfortunately, despite the fact that the tool is designed to be customer focused, typically that isn’t what results.
