Marketing Ideas for Businesses on a Budget
We sometimes talk about marketing tips like we have an endless budget. For most businesses, that’s simply not the case. And for some, marketing doesn’t have a large budget at all. Below, we’ll discuss some budget-friendly marketing initiatives any business, no matter big or small can start implementing today.
Develop your website
In terms of your business’s overall marketing strategy, your website needs to be pretty high up there. A well-built website can bring in strong leads and inform your prospects and customers about the information they otherwise might not know of.
We can’t talk about websites without talking about SEO, or search engine optimization. SEO describes various tactics businesses frequently use to improve how their website shows up on search engines, like Google and Bing. Some examples of strong SEO practices include using focused keywords in your content, creating unique content related to your products and services, and ensuring your website is up-to-code in terms of its crawl-ability by search engines.
Establish a blog and update it consistently
Once you’ve established your company’s website and it’s got all the bells and whistles you need, it’s time to start writing. Creating a blog is a simple way to help with your SEO efforts, and all it takes is a little time and effort. The key is being consistent. If you’re going to start a blog on your company website, it has to have a purpose. Don’t just share content once every 6 months and expect any results—create a consistent content calendar and you’ll be on your way to success.
Start building your email list
Whether you’re looking for a free email management service or something for a small fee, you’ve got email marketing options. But in order to start your email marketing efforts as a business, you need to build a contact list. Have an opt-in section on your website, ask your prospects and customers via email if they’d be interested in being on your email list, etc. Once you’ve established a list, it’s time to start designing high-quality emails that generate leads and responses.
Focus on local search listings
No matter the size of your business, local prospects and customers are incredibly valuable. So why not make it easier on yourself to be found by them? This is where local search sites come into play.
First, we’d recommend ensuring you’re listed accurately on Google My Business. This is Google’s version of a local search listing. Once that’s established and claimed, you can begin looking into other local search niches, such as Yelp. These sites provide your business with a broader local presence and the opportunity for your customers to review your products/services.
Love it or hate it, social is here to stay, and there’s simply no denying the possibilities it can provide. Have a strong presence on the social media channels that make the most sense to your business. If you’re B2B, LinkedIn might be the most powerful tool, while Pinterest might not fit your industry’s niche.
Once you’ve established your channels, it’s time to start posting. If you’re blogging consistently on your website, consider publishing those pieces of content socially. Encourage your employees to spread the word, and you might pick up some decent website traffic.
Use demographics and psychographics
Do you know your target audiences? The people you’re desperately trying to turn into customers? If not, it’s time to define them in concrete detail. Creating target personas and utilizing demographic and psychographic information can prove extremely useful when you’re starting to market your business. Once you’ve established your key target audiences, you’ll have a much easier time catering your marketing tactics (think email marketing in particular) to your top prospects.